Email marketing
There is nothing more important to your organisation than building your audience and making the most of the audience you have.
That's why it's so important you get your email communications right. It's not just a case of writing and sending an email, then hoping for some results. The online audience is too sophisticated for you to rely on methods that worked in the past.
So you need to ensure your message:
- Has a subject line that attracts attention
- Gets through anti-spam filters
- Is compatible with the latest image filters on email software
- Has a message that is focused, brief and appealing to the recipient
- Has a measurable response rate
- Is technically accurate, and works in all email programs
- Communicates your brand effectively
You also need to ensure your email database complies with the Data Protection Act.
Data Protection regulations apply both nationally and internationally, so it's important you have someone in your corner who knows the ins and outs.
If you're not ticking all of those boxes you need to get the experts in. Ichameleon projects have won awards for Best Use of Email and Best Email Marketing Campaign: so our expertise is not only proven by the results, it's recognised by our peers.
Any company can meet a brief. Ichameleon did far more than that - they turned what would have been a good project into a great one. They're the best agency I've worked with, and I'll definitely be using them again
JD Carpentieri, ChildLine
The store developed by Ichameleon has increased donations, and placed management of our appeals and products in the hands of the fundraisers. It looks great, works brilliantly, and is the basis for cohesive online fundraising in the future...
David Elthaleon, ActionAid
Thank you for getting this job done, ahead of schedule and in such a helpful, friendly and professional way
Gemma Hughes, London Development Centre for Mental Health
Ichameleon have created a website for us that looks superb and is easy to use. As a result of their work, Capital Volunteering can share knowledge and information with their local projects in a secure environment through an extranet. A Content Management System allows us to manage the site effectively.
Katalin Frank, Capital Volunteering
